Product range. Massimo Dutti is ideal for the enthusiasts of classic but contemporary clothing style. Here, sweatshirts and sneakers are more of an exception, not the rule.
Originality. Women go on pilgrimage to Massimo Dutti in quest of ideal t-shirts and cashmere (turtleneck) sweaters. Whereas men pursue suit jackets and sweaters in neutral office colors.
Chic. The company's designers are most likely to be convinced that classic is timeless, and for a good reason.
Pricing. More expensive than Zara, but still cheaper than Stefanel.
Corporate history highlights. The company was founded in 1985 and initially was a menswear specialist. After being acquired by Inditex, the Spanish group that's also responsible for Zara and Oysho, the company diversified its supply and a full women's range was added. And office couples shop at Massimo Dutti happily ever after.
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