Store Guess

Product range. The iconic Guess items that started it all are perfect-fitting Marilyn 3-zip jeans and, of course, its fashion timepieces. The collections are replete with jeans jackets, sleeveless close-fitting dresses, high-heel sandals, and leather jackets. Guess stores also offer open-toe suede ankle boots, soft-fabric gloves with zip, and shirts in fluid fabric.

Originality. Guess has a raw erotic flavour to it that borders on the obscenish. The advertising campaigns feature perfect skin sunbathing girls wearing demure denimwear set off with rocking bright lipsticks. Guess accessories are always adventurous and the garments are sexy. Overall, the brand is the dream compendium of everything that people who have to align to harsh climatic conditions of their countries lack in their lives.

Chic. Guess's designers have their own vision of fashion which helps the company to remain on the cutting edge while staying true to its DNA.

Pricing. The brand is positioned towards a more upscale market segment with the prices ranging from the low ‎€50 for a tee to high ‎€130 for a natural leather jacket.

Trivia. In Robert Zemeckis movie "Back to the future" (1985), the protagonist Marty McFly (Michael J. Fox) wears allegedly bespoke Guess blue jeans and denim jacket.

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