Store Hogl

Product range: Högl is a go-to destination for casual mid-heel women's footwear that is comfortable but is sure not to turn heads. Shoes by Högl are anything but fashionable but your feet will appreciate it. The shoes usually come with lower 2 to 3 cm heels. High heels by Högl are too flimsy to wear comfortably. At Högl, they favour neutral colours and by all means avoid prints, rivets, straps, and embroidery work. Stiletto boots mostly come in slim and narrow ankle styles.

Originality: Högl put emphasis on making their footwear comfortable and durable. Their soles are flexible and lightweight, which spares your feet a sense of tiredness and heaviness. Lasts are designed with the medium width and high instep foot in mind. This is especially relevant for middle-aged and older ladies whose feet have already lost their erstwhile attraction. The size chart is reasonably comprehensive and covers all sizes within the 35 to 42 range.

Relevance: Footwear by Högl could be best described as somewhat old-fashioned, a courtesy of either the last that lacks refinement or the company's preponderance toward low heels. The styles that are marketed as zeitgeisty end up looking blatantly ridiculous. What else do faux-python leather moccasins deserve to be called?

Pricing: on average, stiletto boots cost ₽18,000, shoes, flats and sandals are starting from ₽10,000.

Corporate history highlights: The Högl brand was established in Austria in 1935. Josef Högl was honing his skills as a shoemaker apprentice since he was 14 and after getting enough experience to level up he decided to become a master shoemaker himself. In the years that followed he came to do away with hand craftsmanship and launched a shoe factory. By the mid-1940s, the enterprise employed over 150 factory workers. In a matter of years, the company evolved into the number one footwear manufacturer in the whole Austria.

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