Hypebeast store

Store Hypebeast

A Hong Kong-based multi-brand online store that carries streetwear brands and occasional fruits of collaborations done under the aegis of the much celebrated Hypebeast.com e-zine

Review of Hypebeast

Product range. HPX.com is a e-commerce destination curated by Hypebeast.com, a cult e-zine. The store offers menswear, footwear, and accessories. The array of brands carried by HPX.com include Nudie Jeans, Lazy Oaf, Nike, Stussy, and other labels that feature on the main page of the Hypebeast.com magazine. According to Kevin Ma, Hypebeast's owner, up to 78% of his readers made their purchases because they first saw the items on Hypebeast.

Originality. Hypebeast is a mouthpiece of a certain lifestyle and a way of thinking that make a coherent statement together with the clothing available in the store.

Chic. Hypebeast/HPX is more of an agenda-setter rather than a trend-follower. In the past, Hypebeast/HPX built its reputation as one of the most influential advocates of Street Goth fashion and started selling white tops by Kris Van Assche alongside HUF tees that were several times cheaper.

Pricing. On the pricey side.

About Hypebeast magazine. Nowadays, Hypebeast is one of the most advanced and influential men's magazines that covers fashion, arts, design, and music and among other thing publishes fashion photography, success stories of top designers and iconic brands, and other paraphernalia. The print edition of the magazine is published twice a year.


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Hypebeast essentials

Official Hypebeast website, Hypebeast online store:
Hypebeast stores opening hours and phone numbers: